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Over the past several weeks, we’ve looked at the challenges retail is facing due to the COVID-19 pandemic, and we’ve examined some ways retailers can respond.

Today, I want to look at how the consumer’s own mobile device can become the new retail interface.

Unfortunately, with cases hitting new highs across the U.S. every day, it’s clear that COVID-19 is going to be around longer than any of us might have hoped. At this point, if you want customers to come back to your stores, you have to be doing a lot more than just putting tape marks on the…