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I’ve spent the past several weeks looking at the challenges to retail caused by the COVID-19 pandemic, and exploring some innovative ways for retailers to survive and thrive in this new normal.

You see, people are looking for a retail hero right now.

As I discussed in a recent Retail TouchPoints article, in responding to the pandemic, just putting tape on the floor, and plexiglass banners, and admonitions about how scary it is to be there, isn’t nearly enough.

You might as well put up signs around your store saying “Fallout Shelter.”

Instead, think about the kind of rock star…