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Over the past few weeks, we’ve examined the challenge to retail caused by the COVID-19 pandemic, and we’ve looked at some innovative ways retailers can respond.

Today, I want to look at two of the rules of retail in that new normal, starting with rule three: shoppers will favor retailers that prioritize and deliver transparency in product availability and assortment.

There’s a meme you may have come across: a photo of X’s on the ground every six feet for social distancing leading into a store, with the observation, “What a confusing time to be a pirate.”

It’s funny, but it…