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Over the past couple of weeks, we’ve looked at the major challenges retail is facing as a result of the COVID-19 pandemic, and we’ve begun to look at some ways retailers can survive and thrive in this new normal.

Today, I want to look at the second rule of retail in that new normal: consumers no longer see retail as a leisure or entertainment activity.

As I told told Modern Retail earlier this week, we can no longer expect customers to browse casually or wander into stores at random. What we can expect is planned, specific and focused shopping trips….