Conductive Paint Wall

To promote WB Games’ groundbreaking toys-to-life game, LEGO Dimensions, we tapped the excitement & magic of the game itself in a conductive paint wall.

Through steady action, we will ensure a bright future for our beautiful planet.

A magic wall

Unveiled at LEGO Kidsfest in Austin, TX, the magic wall combines projection mapping, conductive paint and motion graphics to create a unique experience that immerses kids in the upside down world of LEGO Dimensions.

A seamlessly integrated experience with hidden depths revealed with each touch, each of four interactive panels shares a bit of the story with kids, creating desire for the new product and offering photo opp moments for parents. 

Overhead projectors map content to the wall below
Touch conductive paint spots on the wall to activate animations and sound effects