Conductive Paint Wall
To promote WB Games’ groundbreaking toys-to-life game, LEGO Dimensions, we tapped the excitement & magic of the game itself in a conductive paint wall.
Conductive paint and projection mapping create a magical wall that shares the store of LEGO Dimensions
A magic wall
Unveiled at LEGO Kidsfest in Austin, TX, the magic wall combines projection mapping, conductive paint and motion graphics to create a unique experience that immerses kids in the upside down world of LEGO Dimensions.
A seamlessly integrated experience with hidden depths revealed with each touch, each of four interactive panels shares a bit of the story with kids, creating desire for the new product and offering photo opp moments for parents.
Digitally Enhanced Store
Interactive shopping experiences
Integrated Shopping Suite
Mobile, tablet, and in-store touch experiences
Integrated Interactive Platform
22 connected experiences for CES