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I have a confession to make: I love retail. I believe passionately in the unique opportunities physical retail offers. Consumers want to touch brands, to connect to them in a meaningful way. It’s not just about fulfillment, about taking a product home immediately – consumers want to connect their personal brand with your brand.

Amid the challenges of the COVID-19 pandemic, growing economic stratification, and competition from e-commerce, physical retailers have an ace in the hole. (Those of you who know my background also know I have a passion for casino operations.) If you have a live space and a story to tell, and you can offer your customer a unique experience that makes her the star of the show, that’s an unmatchable way to drive traffic and lead to conversion.

You can make meaningful connections with your customers in ways that no online-only retailer can even dream of. Those connections can be transformative in attracting today’s shoppers – but they’re also crucial in building lasting relationships with Generation Z, the next generation of consumers, ensuring a solid future for retail for years to come.

With an understanding of the next generation’s desires and a focus on putting experience first, the future for middle class retail is much brighter than you might think.

To explore this point in far more detail, we at The Industrious have written a new white paper we’d like to share with you. Please fill out the form below to download and read it – and once you’ve done so, I’d love to hear your thoughts. Please feel free to reach out to me directly here.


Please provide your name and email to view the file.