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A brilliant move in retail was just announced last week.

At a time when so many other stores are closing, the Rolling Stones will soon be opening their first flagship store, dubbed RS №9, at 9 Carnaby Street in London.

The store will sell t-shirts and limited-edition vinyl, but it’ll also showcase more aspirational items: chairs and scarves designed by The Soloist, raincoats and hats from Stutterheim, an official “Stones Red” color collection developed with Pantone, and Baccarat crystal glassware engraved with the band’s tongue logo. (More on an alternate definition of baccarat next week.)

“More than just a store…