Integrated Interactive Platform for CES
22 connected experiences provided a powerful experiential foundation to drive conversation about the Delphi brand & latest technology.
Ride & drive
The Consumer Electronics Show is one of the most widely anticipated tech events of the year, debuting the latest technology. Delphi’s footprint included a 9000 square foot interior booth and outdoor tent, with private ride & drives in the the Delphi Drive autonomous vehicle.
We led a two-day video shoot with the Delphi vehicle in Las Vegas and developed a personalized video that guests received immediately after their Ride & Drive.
A late addition to the booth, Delphi needed a powerful interactive to share their unique perspective on the future of data in vehicles.
We combined conductive paint & projectors for a seamless presentation backdrop. We illustrated abstract future tech concepts, animated motion graphics and synced up custom voiceover and text for a robust explanation of Delphi’s vision of the future of data.
Product presentation platform
The Delphi sales team hosted over 1000 guests during the four days of CES 2016. To support conversations with each of those guests, we created a platform to share proprietary Delphi content and technology demos.
For each piece of Delphi technology, we created an interactive experience to support the engineers & sales team in communications. The Product Presentation Platform is designed to bring together content from many different sources with a cohesive style and user experience.
Scheduling & Invitation System
As an invite-only CES experience, one-on-one interactions with clients are crucial to making Delphi’s investment pay off . Historically, managing appointments before, during and after the show was a crucial but archaic process.
We engineered a comprehensive infrastructure that provided a constant connection between the CES attendee & Delphi. Refining the customer experience on a micro level, touch points throughout the process gave visitors consistent connection to Delphi and empowered the sales team in their conversations.
Digitally Enhanced Store
Interactive shopping experiences
Conductive Paint Wall
Projection mapping experience
Integrated Shopping Suite
Mobile, tablet, and in-store touch experiences