As Hi-Touch retailers, we’ve allowed shopping to become more and more anonymous over the past several years. It’s something we’ve got to change — and it’s not that hard to do.
Here’s just one example. In the past two years, a close friend has spent several thousand dollars at a large clothing store in Beverly Hills — let’s call them Retailer X. He is likely one of X’s better customers — but when he walks in, nobody greets him by name, welcomes him back, or shows him things he might like based on his past purchases.
In a sense, X…
