22 interactive experiences connected across space & time
Delphi x CES 2016 Integrated Interactive Platform
Provide a powerful experiential foundation to drive conversation about the Delphi brand & latest technology.
The 2016 Consumer Electronics Show is one of the most widely anticipated tech events of the year, debuting the latest technology. Delphi’s footprint included a 9000 square foot interior booth and outdoor tent, with private ride & drives in the the Delphi Drive autonomous vehicle.
We created a seamless technology experience indoors, outdoors and on invitees’ personal devices.
A cohesive brand experience from the first communication months before CES, to the show itself and beyond on social media.
We implemented the right technology to support each experience, both on the show floor and behind the scenes.
Ride & Drive
Guests participated in an exclusive ride-along in the Delphi autonomous vehicle. We created a shareable teaser, promoting the technology & power of Delphi Drive and portraying Delphi as a technology leader in automated driving.
Ride & Drive
We led a two-day video shoot with the Delphi vehicle in Las Vegas and developed a personalized video that guests received immediately after their Ride & Drive.
VIDEO SHOOT | VIDEO PRODUCTION | PERSONALIZED TAKEAWAY | CUSTOM EMAIL & LANDING PAGE
High Speed Data
A late addition to the booth, Delphi needed a powerful interactive to share their unique perspective on the future of data in vehicles.
We combined conductive paint & projectors for a seamless presentation backdrop. We illustrated abstract future tech concepts, animated motion graphics and synced up custom voiceover and text for a robust explanation of Delphi’s vision of the future of data.
CONDUCTIVE PAINT | PROJECTION MAPPING | VOICEOVER | ILLUSTRATION & MOTION GRAPHICS
Product Presentation Platform
The Delphi sales team hosted over 1000 guests during the four days of CES 2016. To support conversations with each of those guests, we created a platform to share proprietary Delphi content and technology demos.
For each piece of Delphi technology, we created an interactive experience to support the engineers & sales team in communications. The Product Presentation Platform is designed to bring together content from many different sources with a cohesive style and user experience.
HANDHELD DEMO TABLET | LIVE STREAMS FROM VEHICLE DEMOS | TOUCH INTERACTIVES | VIDEO DISPLAYS
Scheduling & Invitation System
As an invite-only CES experience, one-on-one interactions with clients are crucial to making Delphi’s investment pay off . Historically, managing appointments before, during and after the show was a crucial but archaic process.
We engineered a comprehensive infrastructure that provided a constant connection between the CES attendee & Delphi. Refining the customer experience on a micro level, touch points throughout the process gave visitors consistent connection to Delphi and empowered the sales team in their conversations.
CHECK-IN TABLET | BACKEND ADMINISTRATION SYSTEM | GUEST EMAIL INVITATIONS & WEB DASHBOARD